Revolutionizing employee engagement while boosting sales for retailers and brands
About Sparkplug
SparkPlug is a platform that helps brands and retailers motivate frontline employees to boost sales with performance-based rewards and gamification. It enhances employee engagement and product knowledge by allowing brands to reward employees for selling their products.
The platform aims to increase sales, build brand loyalty, and improve customer experience. It empowers retail employees to be informed advocates for the brands they represent, and is especially useful in retail, hospitality, and cannabis industries.
Role:
Sr. Brand Designer
Timeline:
Feb 2023 - Sept 2023
Location:
Remote
Stepping into the role of lead creative, I faced the challenge of elevating and unifying the brand across all company touchpoints during a critical period of rapid growth. My first priority was to overhaul the company’s visual identity, crafting a design system that not only enhanced the brand’s image but also aligned with its ambitious goals. From there, I led the charge in rolling out the new identity across a wide range of channels—designing a refreshed website, creating cohesive social media campaigns, reimagining physical footprints for events, and delivering sales-driven assets that empowered the team to drive revenue more effectively.
The Challenge
The Process
The process began with refining the visual elements to reflect a clean and contemporary aesthetic, incorporating a refreshed typography system and a modernized color palette. Parallel to the visual updates, the brand messaging was carefully developed to underscore SparkPlug's forward-thinking vision and human-centered approach. Simplifying and streamlining the design ensured that every touchpoint communicated SparkPlug's core values, collaboration, adaptability, and a steadfast commitment to employee well-being.
The Outcome
SparkPlug revamped its visual identity to create a cohesive and contemporary brand presence, resulting in a 32% boost in consumer recognition and engagement. This modernization ensured consistency across all touchpoints. We designed captivating web experiences that effectively communicated the company's stories, upheld brand integrity, and improved user interaction. To make complex concepts more relatable, we developed interactive digital storytelling tools tailored for diverse audiences, such as infographics and multimedia experiences. Additionally, we crafted a comprehensive social media strategy in collaboration with cross-functional teams, which led to a 38% increase in engagement while aligning content with key business objectives.
Sparkplug website re-design full page examples
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