Visual Identity | Web Design | Marketing Design
SparkPlug brand visual identity re-design
About: SparkPlug is a sales incentive software purpose-built for retailers and brands to engage frontline teams to hit sales goals while increasing employee engagement.
Background: As the lead creative, I stepped into the role to build and help the brand expand at all company touchpoints. One of my first initiatives was to redesign and develop the company's visual identity to improve its overall brand image during its time of rapid growth and then roll out the new design throughout the rest of its marketing and sales touchpoints from designing a new website, social media, physical footprints for events, and any other assets that helped the sales team drive revenue.
SparkPlug Visual Identity
The updated visual elements feature a clean and contemporary aesthetic, including refreshed typography and color palette. The brand messaging strategy emphasizes SparkPlug’s forward-thinking and human-centered approach. The simplified and concise design highlights SparkPlug’s commitment to fostering collaboration, adaptability, and employee well-being.
Sparkplug website re-design full page examples
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