Education
University of Oregon - B.S. Journalism, Art Direction & Design
University of Oregon - M.S. Sports Product Design*
Work Experience
Kyle Forsdick Design - Freelance Designer 07/2023 - Present
Partnered with former Nike Design Director-Apparel Innovation to re-design and re-produce Nike’s iconic Swift Suit worn by Cathy Freeman in the 2000 Olympics for the Qatar Sports Museum that debuted at the 2022 World Cup
Provide vendor management across digital, print, and softgoods for clients in the tech, retail, and apparel space
Conducted in-depth market research to stay up-to-date about current graphic trends, art, fashion, and design
Created photorealistic renderings in CLO3D for The Squad Nation on their new virtual sizing and fit for women’s clothing
Client list includes: Mountain Hardware, Stanley 1913, Nike, Quata Sports & Olympic Museum, The Squad Nation
SparkPlug - Senior Brand Designer 02/2023 - 09/2023
Developed comprehensive brand guidelines and visual identity system, ensuring consistent application across all marketing, social media, and PR platforms, resulting in a 20% increase in brand recognition
Managed a cross-functional team of marketers and developers to overhaul SparkPlug’s website, resulting in a 50% increase in average time spent on site and a doubling of organic search traffic, which played a key role in securing the next of round funding
Collaborated with the product development team to implement responsive design, resulting in a 23% increase in mobile traffic and an 11% increase in conversion rates
Developed a comprehensive social media strategy, resulting in a 23% increase in engagement across all platforms
Headset Inc. - Senior Designer 04/2022 - 01/2023
Directed the creative and production for marketing, web, and collateral product segments, driving an increase in traffic by 35%
Coordinated production and delivery of high-impact visuals across platforms, yielding a 25% increase in customer engagement
Developed interactive design prototypes that enabled leadership to experience the new products firsthand before launch
Managed cross-functional teams to plan and execute photoshoots, content creation, and in-person events, ensuring seamless integration with brand activation strategies
Headset Inc. - Designer 09/2020 - 04/2022
Designed graphics that supported marketing strategies, ensuring they effectively communicated key messages and objectives to the target audience, optimizing performance by 20% increasing sales
Conceptualized and created compelling product marketing materials for Headset, including a website, email campaigns, social media graphics and videos, presentation decks, and booth design
Led workshops and presentations with senior leadership to showcase design prototypes and strategic recommendations, leading to an increase in revenue
Square One Distribution - Senior Product Designer 01/2017 - 11/2018
Project manager for the design of the 2018 and 2019 Radar Waterskis product line, resulting in $4M in sales each year
Led the concept in planning campaign photo shoots, both lifestyle (on location) and product-driven studio shoots
Created compelling and engaging graphics for activation campaigns, aligning with brand goals and athletes’ positioning
Visited factories 3-4 times per year to work closely with the local product teams, clarifying design intention
Created comprehensive tech packs with detailed specifications, including graphic size, special treatments, print techniques, color swatches, and art placement
Square One Distribution - Product Graphic Designer 09/2015 - 12/2016
Ensured accurate communication of design concepts to production teams through clear and detailed tech packs
Utilized Adobe Creative Cloud tools, including Illustrator, Photoshop, and InDesign, to bring design concepts to life
Contributed to the creation of seasonal mood boards by synthesizing market trends and design inspiration
Developed bold and innovative graphs for sport-related products, staying ahead of consumer needs through market research
Tools / Skills
2D Tools - Microsoft Office, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, XD, Figma, Procreate
3D Tools - Rhino, Blender, CLO3D, Adobe Substance Designer
Skills - Graphic Design, Typography, Color Theory, Apparel Graphic Design, Apparel Construction and Manufacturing, Footwear Design, Footwear Construction and Manufacturing, Sketching, Pattern Making, 3D Modeling, Brand Design, Human Performance & Physiology