Design Brief: Create a parka jacket that will be released for the upcoming Nike ACG winter product line. Illustrate the jacket centered around outdoor enthusiasts who love to explore during frigid temperatures while incorporating subtle colors and organic patterning.

Consumer Focus: 20-30 years old, adventure, explorer, streetwear

Relevant For: Outdoor, winter, lifestyle, everyday wear

Marketing Assets: Create print and social assets for marketing to use to promote the new jacket’s product release