Design Brief: Create a must-have jacket for the upcoming Jordan seasonal product release. Illustrate the jacket centered around popular/street culture in basketball utilizing bright colors and bold patterning.
Consumer Focus: 15-30 years old, active, streetwear, basketball culture
Relevant For: Outdoor, lifestyle, everyday wear
Marketing Assets: Create print, social, and video assets for marketing to use to promote the new jacket’s product release
Color Variations
Product Marketing Assets
