Project: Air Jordan 3 & Spizike El Vuelo
Inspired by the rich tradition of Lucha Libre, we developed a campaign featuring authentic Luchadores who embody the next generation of champions. This campaign not only celebrates their skill and passion in the ring but also honors the strength of family and the pride of community.
Role: Art Director - Partnered with Jonanna Widner to create the narrative and creative concept. Oversaw the shot list, partner selection, styling, locations, post-production, product seeding, and retail & digital placements.
Collaborators: Creative Director - Felyx Tsoi | Narrative - Jonanna Widner & Adriel Galicia | Producer - Allison Ramos | Photographer - Thalia Gochez | Production - Green Is Good
Product: AJ3, AJ Spizike
