Project: The Cactus Jack/Fragment AJ-1’ event, ‘Hijacked: A Tokyo Bay Takeover’
Fragment and Cactus Jack stand as two of the most iconic partners of The Jordan Brand. This year, we united all three worlds once again, culminating in the long-awaited launch of the Cactus Jack/Fragment AJ-1, first revealed by Hiroshi in 2022. Three years later, the vision became reality. On November 7, as the sun set over Tokyo Bay, we passed the keys to the city’s next generation, empowering them to create an unforgettable moment.
Role: Art Director - Partnered with Felyx Tsoi & Jonanna Widner to create the narrative and creative concept. Partnered with Felyx Tsoi to develop and oversee the shot list, partner selection, styling, locations, post-production, event production, event programming, and digital placements for Travis Scott & Hiroshi Fujiwara.
Collaborators: Creative Director - Felyx Tsoi | Narrative - Jonanna Widner | Producer - Allison Ramos | Photographer - Ryohei Ambo & Ryota Chiba | Jordan Energy Marketing - Ethan Ellzey & Taihei Kirioka
Product: AJ1 Low Travis Scott x Fragment 2.0
