Project: Air Jordan - Somos Eternos
A hyperlocal story celebrating Day of the Dead. Designed to serve the local consumer, celebrate the brand, and strengthen the connection with Jordan Brand fans from Mexico who have a special love and connection with the brand.
Role: Art Director - Worked with WK and our narrative partners to create the narrative and creative concept. Oversaw the shot list, partner selection, styling, locations, product seeding, and retail & digital placements. Executed the entire post-production process.
Collaborators: Creative Director - Felyx Tsoi | Narrative - Jonanna Widner & Adriel Galicia | Producer - Allison Ramos | Photographer - Roger GuÀrdia | Agency - Weiden and Kennedy – CDMX
Product: AJ4, AJ1 Low, AJ Session
