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ACG Jacket Concept

Design Brief: Create a parka jacket that will be released for the upcoming Nike ACG winter product line. Illustrate the jacket centered around outdoor enthusiasts who love to explore during frigid temperatures while incorporating subtle colors and organic graphic patterning.

Consumer Focus: 20-30 years old, adventure, explorer, streetwear

Relevant For: Outdoor, winter, lifestyle, everyday wear

 

Product Inspiration Mood Board

Product Inspiration Color Palette

Product Ideation Sketches

Clo3d Construction

Final Product Rendering

Color Variations

Product Marketing Assets