Back Cast Hoodie

User Problems:

• Struggles with thermoregulation & moisture management

• Needs more UV protection

• 1 in 5 Americans will develop skin cancer by the age of 70

2 Main health issues from poor UV protection

1. Skin Cancer

2. Actinic Keratosis

Demographics:

Fly Fishing Participation Ages 65+

• 10.7% of fly fishing participation - 738,300 adults

Salt Water Fishing Participation Ages 65+

• 11.3% of salt water participation - 1.44 million adults

Fly Fishing Gender Breakdown in 2019

• Male- 70.4% | Female- 20.6%

Market Analysis:

• Need Multiple Layers - Users have to wear multiple articles of clothing to have total protection that becomes bulky and impedes moisture evaporation

• Sun Mask Breathability - The flow of air becomes trapped making it uncomfortable over the mouth and nose

• Over Stretch - Spandex can become too stretchy at times

• UV Protection Issues - Multiple machine washes can deteriorate UV protection

• Thermoregulation Focus - Not all garments focus on thermoregulation trapping excess heat on the body

Cotton Technology

TransDRY Technology:

• Reduces cotton’s absorbent capacity

• Moves moisture away from the body

• Allowing sweat to evaporate off the body and not pool on the garment

• Washes clean of odors - incorporating an antimicrobial agent to the fibers

• UV Blocker Solution - Allows the UV blocker to last longer through washings

Wicking Windows Technology:

• Reduced fabric cling

• Moves moisture away from the body

• Allows moisture to move from the body and evaporate 

• Washes clean of odors

• Keeps sweat marks hidden

Benefits:

• Garment technology is able to reduce the absorbent capacity of cotton and stay dry more easily

• Technology moves sweat/moisture away from the user’s body to help keep them dry

• Technology allows for more breathability and evaporation of sweat/moisture

• Incorporating UV blocking capabilities to protect individuals from long sun exposure time

• Washes garments clean of odors from long days of fishing