Apparel Design | Product Graphic Design | 3D Design

Training wear for the AC Milan women’s team

There are many different areas to Puma team sport. They provide the jerseys you see on the pitch and full training collections and leisurewear. Puma caters to the everyday footballer and the general football fan. This project will focus on only two of these areas football training and leisurewear. Create training wear for AC Milan’s women's team.

Overview

The challenge here is to design one outfit of performance training wear specifically for the female athlete. This is of growing importance and focus at Puma while using AC Milan as the club of focus.

Styles to design: A 1/4 zip-top and training pant

Things to consider: Training environment, weather, body movement, fabrication, club badge & sponsor.

Material Direction:

The goal was to create training wear specifically for the female athlete during cold weather conditions that target stretch and ventilation zones based on female body mapping, weather protection, and durable materials.

To do this I wanted to explore:

• Parametric Design Concept - Analyzing muscular anatomy for stiffness and stretch areas while combing sweat rate maps to properly address ventilation areas

• Weather Protection and Durability - Include design areas that help protect the athlete from wind/rain in the top and the wear and tear from playing and tackles in the pant

• Moisture Management & Thermoregulation

Product Ideation

After analyzing different body maps I was able to come up with a training top that addressed the needed areas for wind protection, high-output sweat areas, and evaporation zones. Trying to account for both weather protection and thermoregulation I incorporated ventilation under the arms and an open pattern on the back that exposes the engineered mesh underneath. These ventilation zones will also be constructed using the same parametric designs to incorporate added stretch and flexibility

For greater movement in the lower body, I explored using an auxetic pattern to allow extra stretch so that when areas such as the knees flex the pattern will allow the material to stretch with the athlete’s movements and return when in a static state. When in an activated state the material will show an underlying color - the more the flex the more the color comes through. I tried to apply that to the final renderings using a similar material pattern I also incorporated a more durable material stretch nylon in the lower leg to help combat wear and tear of the garment in high-contact zones

Graphic Development

Milan is rich in history with patterns and design elements that are seen all over the city. The pattern work is inspired by the artwork seen in its classic architecture, medallions, and patterns on the floors of cathedrals and walls of museums. I have created a unique graphic that takes two separate medallion design elements to create a repeating pattern. To create more depth in the graphic, I've distorted the pattern giving more balance between the femininity in the original pattern with the masculinity of the grunge texturing.