Dayo23

Manila Streetball Tournament

Set against Manila's vibrant basketball culture, Dayo23 brought together the next generation of players and the community surrounding the game.

For the 2025 tournament, Jordan Brand developed a refreshed visual identity and creative campaign spanning film, photography, event environments, and digital experiences, connecting the energy of streetball with a cohesive expression of the brand.

The Creative Idea:

Every Court Is Home Court.

Rooted in the competitive spirit of Filipino streetball, Dayo23 celebrates the confidence, identity, and hometown pride players bring to every court.

For the tournament's second year, the creative direction brought that energy into a refreshed visual identity and campaign, connecting the stories of local players with the intensity of competition.

From film and photography to the physical tournament environment, the creative work established a consistent visual expression across the entire Dayo23 experience.

My Role:

Art Direction / Brand Identity / Experiential Creative

Led art direction across the tournament's visual identity, campaign content, and event experience, guiding the creative execution from production planning through final delivery.

Oversaw the development of the tournament's visual identity, photography and film capture planning, post-production, event environments, and retail and digital applications to ensure a cohesive Jordan Brand expression across every touchpoint.

Creative Director: Felyx Tsoi

Art Director: Kyle Forsdick

Narrative: Jonanna Widner

Producer: Molly Anzalone

Design: Chad Mann

Photographer: Aya Cabauatan

Director: Miko Reyes

Protagonist AV 1