Jordan x Tokyo Giants
Grow the game
Ignite the new edge of baseball.
Japanese baseball is deeply rooted in tradition. For a new generation, Jordan Brand saw an opportunity to challenge convention and bring a fresh cultural perspective to the game.
Partnering with the Yomiuri Tokyo Giants and Japanese streetwear label Nomarhythm Textile, Jordan Brand set out to bridge sport, style, and self-expression, introducing a new energy to baseball culture.
The Creative Idea:
Inspired by Nomarhythm Textile's Draw Your Garden philosophy, the creative concept reimagined Tokyo Dome as a garden of possibility, where the lines of the baseball diamond became an invitation to challenge convention rather than follow it.
Through overgrown floral installations, the campaign transformed the stadium into an unexpected visual world, bringing together athletes, product, and nature to celebrate individuality and a new expression of baseball culture.
My Role:
Concept Development / Creative Direction / Art Direction
Created the campaign's central concept and narrative, translating the partnership's cultural influences into a unified creative vision. Led art direction across photography, shot planning, production, and post-production, guiding the work through final creative approvals in collaboration with the Senior Creative Director.
Creative Director: Kyle Forsdick
Japan Creative: Eri Imamura
Photographer: Jiro Konami
Product: Giants x Noma Rhythm Textile Baseball Jersey Collection
