Project: Jordan x Tokyo Giants
The Tokyo Giants and Jordan Brand are two icons defined by a pioneering spirit and a commitment to pushing sport forward. To launch a first of its kind collaboration in Japan, we partnered with Japanese fashion label NOMA Rhythm Textile to reimagine the future of baseball through the lens of culture, style, and self-expression. Through a fully integrated campaign spanning film, photography, retail, and live experiences, we helped position the collection as a symbol of baseball's new edge and a catalyst for the sport's next chapter in Japan.
Role: Art Director - Created the narrative and creative concept. Partnered with Eri Imamura to develop and oversee the shot list, partner selection, styling, locations, post-production, event capture, event OOH placements, and digital placements for NikeTokyo and Tokyo Giants.
Collaborators: Japan Creative - Eri Imamura | Photographer - Jiro Konami
Product: Giants x Noma Rhythm Textile Baseball Jersey Collection
