Project: Master Your Craft GEL Collection
A hyperlocal story celebrating Japanese themes inspired by textures and elements. Designed to serve the local consumer, celebrate the brand, and strengthen the connection with Jordan Brand fans from Japan who have a special love and connection with the brand.
Role: Art Director - Partnered with Jonanna Widner to create the narrative and creative concept. Developed and oversaw the art direction, shot list, partner selection, styling, locations, on-set photoshoot, post-production, event production & programming, and digital placements.
Collaborators: Creative Director - Felyx Tsoi | Narrative - Jonanna Widner | Producer - Allison Ramos | Photographer - Ryohei Ambo | Jordan Streetwear Marketing - Fernanda Duarte
Product: Air Jordan 11, Air Jordan 1 Low, Jordan Session
